I help European and American companies understand each other's markets, culture and digital communication, and turn that understanding into practical decisions.
BETWEEN EUROPE AND THE UNITED STATES
Markets may look familiar from a distance, but expectations, communication and business culture can be very different. My background combines more than three decades in digital business with almost two decades in software localization.
WHAT I FOCUS ON
When companies cross the Atlantic, the obvious differences are language, regulation and geography. The harder part is everything underneath: how people communicate, how trust is built, how products are presented, how direct or indirect a message should be, and what simply feels right in one market but wrong in another.
That is where I come in. I have been working with digital products, communication and international markets for more than three decades, including almost 20 years in software localization. That background taught me early that successful market adaptation is never just about translation. It is about understanding context, expectations and behavior — and then adapting the way a product, brand or message shows up.
Today I use that experience to help European and American companies make better decisions when they enter each other's markets. Sometimes that means reviewing positioning or digital communication. Sometimes it means challenging assumptions, spotting cultural friction before it becomes a problem, or simply helping both sides understand why the other side thinks and acts differently.
FROM CONTEXT TO ACTION
For European companies entering the United States and American companies entering Germany or Europe. I help with positioning, communication, cultural fit, digital presence and localization before assumptions become expensive.
Talks for conferences, company events and leadership audiences on digital culture, AI, localization and what Europe and the United States can learn from each other.
LET'S TALK
If you are planning a move into the United States, Germany or Europe, or want a second perspective on how your message will land in another market, send me an email. Tell me what you are working on and I will get back to you.
SEND ME AN EMAIL
EXPERIENCE ACROSS INDUSTRIES AND MARKETS
Since 1999, I have worked with more than 100 companies and organizations in consulting, digital projects, training and speaking. My experience ranges from international technology companies to established German organizations and market leaders.
ABOUT ME
I have worked in digital business for more than three decades. For almost two decades, software localization was a central part of that work, adapting digital products and communication to different languages, markets and cultural expectations.
Today I bring those worlds together. I work at the intersection of technology, communication and culture, helping companies understand what changes when an idea crosses the Atlantic and what it takes to make it work.